About Sierra Western Wear

When Beverly and Patrick Blackwell settled in the heart of Gold Country, Placerville California, they brought with them many years of business, sales and merchandising experience. With Bev’s vision and Patrick’s apparel background, establishing Sierra Western Wear in the historic community once known as ‘Old Dry Diggins’ and ‘Hangtown’ was not a huge leap.

Surrounded by many old buildings and historical markers from the western era, nestled in the Sierra Nevada Foothills, what better business could they be in? Fortunately, the Blackwell’s didn’t need to use the old Pony Express line Placerville is on to get the word out about their new Western clothing store!

In a perfect blend of a traditional western storefront and ‘new-fangled’ technology, Sierra Western Wear has been providing customers with an impressive selection of quality Western clothing for over five years through their eCommerce website, Amazon and eBay stores, and at live western-themed events through out the area, including the California Rodeo Salinas, the largest Rodeo in the State and one of the top 10 regular season rodeos in the US.

Starting small, but determined to provide the best products and service to their customers, Bev and Pat have built Sierra Western Wear into the premier western apparel provider it is today. Constantly searching for new and exciting fashion lines while maintaining the iconic brands their customers know and love, Sierra Western Wear remains a cutting edge supplier of western lifestyle goods around the world, from good ole’ ‘Hangtown’ to all the way ‘Down Under’!

Their international following and success is due no less to Bev’s business acumen than to Patrick’s industry knowledge, and the Blackwell’s invite you too, to enjoy browsing their assortment of both fine and work worthy Western clothing.